The claim in your words. The evidence beside it.
Directive (EU) 2024/825 applies from 27 September 2026. It changes what a producer can say about a product's environmental performance and what has to sit behind it. A SourceLoop passport puts the claim, in your own words, next to the evidence that supports it, at one public address that never changes.
The claim you already make
It's on the pack, the website or the sales deck. Recycled content, biobased, carbon neutral, made from organic cotton, deforestation-free. You chose those words for a reason, and from 27 September 2026 the exact wording is what gets read.
Directive (EU) 2024/825 is aimed at generic environmental claims with nothing recognised behind them, at sustainability labels that don't rest on a certification scheme or a public authority, at promises about future performance without a commitment to back them, and at claims about a whole product that only hold for part of it. The claim you make has to be one you can show.
What sits behind it
Usually more than people expect, and in more places than anyone can find quickly. A supplier certificate in one inbox. A lab report in a shared drive. A mass balance sheet the finance team keeps. A photo of the plot with coordinates in the file name.
A passport gives each claim a place to hold that material. The claim is written once, in your words. Beneath it sits whatever supports it, with a plain statement of what that is: no evidence, evidence on file, or independently verified, with the name of who verified it.
Who is asking
Retail buyers, before they list the product. Auditors, when the claim appears in a report. Market surveillance authorities, when a competitor or a consumer group complains. Customers, less often than you'd think, but at the moment it matters most.
Each of them wants the same three things: the claim as it appears, the material that supports it, and a way to know that neither has changed since they last looked.
What a passport changes
The claim and its evidence live at one address that never changes, reachable from a QR code on the product itself. Anyone who asks gets the same record. When the evidence improves, the record updates and the address stays put.
The public layer is free: the claim, its status and the address. Storing evidence privately, restricting a claim to buyers, and independent verification are paid.
Publish your first passport. Free, public, permanent.
Add the product, write the claim as it appears, and share the address. The passport takes about five minutes and keeps its address for good.
Create your passport